Warranty Game

I’ve noticed that a good many of my competitors are offering warranties with their vehicles, which of course is a great sales tool. If you were choosing between two similar vehicles, of similar pricing, you’d choose the one with the warranty wouldn’t you?

So I’m looking into this. I have some theories as to how this particular game is played, but until I have a face-to-face with the warranty company I don’t want to speculate too much.

But you can bet that dealers aren’t losing money on these things, and in fact these are like warranties you get a Best Buy.. a nice profit center.